Episode 12: You're Niching Down All Wrong
Update: 2025-11-04
Description
Everyone’s obsessed with finding their niche — but the truth is, demographics don’t buy.
Psychographics do.
In this episode, Kendall breaks down why your brand doesn’t need a hyper-specific niche; it needs a high-caliber mindset match.
You’ll learn how to identify the belief systems, behaviors, and emotional patterns that make a client a perfect fit and how to embody the standards that magnetize them in.
If you’ve been trying to attract “your ideal client” and it’s still not landing… this one will change how you think about marketing forever.
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