Episode 127: Inside the Media Engine: What Startups Get Wrong (and Right) About Press
Update: 2025-07-22
Description
In this special edition of the EU-Startups Podcast, Marcin Lewandowski is joined by the editorial team behind EU-Startups: Antonio Escarzaga (Head of Content) and David Cendon Garcia (Head of News).
Together, they unpack the evolving world of startup media — from AI-generated content and traditional journalism to what actually makes a startup story land in today's crowded feed. Whether you're a founder, marketer, or just startup-curious, this episode is your backstage pass to how media works — and what’s changing fast.
Takeaways
1. AI is changing the way content is created and optimized for search engines.
2. Traditional media still plays a crucial role in curating and contextualizing news.
3. Startups should connect their stories to current events for greater relevance.
4. Hyperbole in pitches can turn people off; authenticity is key.
5. Understanding the audience and what content works for them is essential.
Chapters
00:00 Introduction to EU Startups Podcast
02:59 The Evolving Landscape of Startup Media
06:06 The Importance of Personal Connection in Media
08:56 Insights from the European Startup Media Landscape Infographic
12:00 What Makes a Compelling Startup Story?
18:00 Building Relationships Beyond Coverage
19:50 Trends in Startup Content and Media
24:00 The Future of Startup Media
25:54 Rapid Fire Questions and Closing Thoughts
Follow EU-Startups on LinkedIn:
https://www.linkedin.com/company/eu-startups-menlo-media/
Visit our Website:
https://www.eu-startups.com/
Subscribe to our Newsletter:
https://www.eu-startups.com/newsletter/
#startup #venturecapital #media
Together, they unpack the evolving world of startup media — from AI-generated content and traditional journalism to what actually makes a startup story land in today's crowded feed. Whether you're a founder, marketer, or just startup-curious, this episode is your backstage pass to how media works — and what’s changing fast.
Takeaways
1. AI is changing the way content is created and optimized for search engines.
2. Traditional media still plays a crucial role in curating and contextualizing news.
3. Startups should connect their stories to current events for greater relevance.
4. Hyperbole in pitches can turn people off; authenticity is key.
5. Understanding the audience and what content works for them is essential.
Chapters
00:00 Introduction to EU Startups Podcast
02:59 The Evolving Landscape of Startup Media
06:06 The Importance of Personal Connection in Media
08:56 Insights from the European Startup Media Landscape Infographic
12:00 What Makes a Compelling Startup Story?
18:00 Building Relationships Beyond Coverage
19:50 Trends in Startup Content and Media
24:00 The Future of Startup Media
25:54 Rapid Fire Questions and Closing Thoughts
Follow EU-Startups on LinkedIn:
https://www.linkedin.com/company/eu-startups-menlo-media/
Visit our Website:
https://www.eu-startups.com/
Subscribe to our Newsletter:
https://www.eu-startups.com/newsletter/
#startup #venturecapital #media
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