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Episode 131: Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in today’s episode, Jay and Tom make the case that firms should do much more—in essence, they should build a media company to become the go-to resource for a given industry or topic. They discuss examples of companies outside the legal industry that are already doing this, why it’s a valuable opportunity for law firms, and what would be required to pull it off.

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Scott Becker Episode

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

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Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

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Hosts of The Thought Leadership Project

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