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Episode 136: Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay and Tom tackle a number of issues, including:

• What do the data show, in terms of how content is being consumed right now?

• What are the implications for creators of thought leadership?

• How is JD Supra is leveraging AI and how can individual content creators leverage it as well.

• Why is authenticity in content so important in the age of AI?

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Connect with Adrian on LinkedIn

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

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Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

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Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

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Hosts of The Thought Leadership Project

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