Episode Summary:

Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pieces that support all of it.

I also shared what’s coming with the newly revamped SEO School, gave life updates, and explained how I’m handling capacity the rest of the year.

What I Chatted About:

• Personal updates and business updates
• SEO as part of the whole business with ideal client and offers first
• Audit first, then optimize; avoid jumping straight into tech
• Website elements that convert: pages, copy, images, layout, URLs, CTAs; plus blogging and podcasting
• Ads do not fix unclear offers or weak pages; example: choosing a massage therapist based on clear, updated sites
• Revamped SEO School overview: weekly content, six months of coaching, community, recordings, TLDR implement-now track
• Enrollment logistics: dates, pricing tiers, three-payment option, early-action bonuses, seat cap
• Hiring SEO help: red flags to watch to avoid bad providers

Links I Mention in This Episode:

• Get on the SEO School Waitlist!
• My Strength Coach and who writes my programming: Betsy Foster

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

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