Episode Summary:

In this episode, I break down what actually changed at Google last week and what it means for your SEO. Short version: your strategy does not need to change. Google tweaked how positions beyond page one are displayed and that temporarily broke most rank-tracking tools, but nothing about how you rank or what you should do has changed. I also share why this update can mess with motivation if you’re newer to SEO, how to keep measuring progress, and an update on the brand-new, fully rerecorded SEO School that opens to the public on Monday, September 29.

What I Chatted About:

• SEO School updates: fully reworked curriculum, searchable lessons, and a 108-page workbook, public enrollment opens Monday, September 29
• What a SERP is, why page one has always been the goal, and why positions 1–5 are the money spots
• Google’s regular core updates and why “best practices” sites recover while black-hat tactics do not
• The recent change that hides positions 11–100 from easy view and how that impacted rank-tracking software
• Why this change does not alter SEO fundamentals or what actually works
• The real downside of the change: less visible early wins that help with ego and motivation
• Better ways to track progress when you can’t see positions 11–100 consistently
• My philosophy on foundational SEO as the “anatomy” that never changes

Links I Mention in This Episode:

• Join my newsletter family to be notified when SEO School opens

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