Circe Wallace is a woman you want in your corner. She’s walked an incredibly unique path through this life and has so much to share. Circe was an early pioneer in the women’s snowboard movement as an athlete and she now represents some of the biggest names in action sports as the VP of Action Sports & Olympics for Wasserman Media Group. But that’s not all, she’s an entrepreneur (twice over), a producer, mother, and advocate for social change.

In This Episode You’ll Learn:

The unforeseen cost of living a meaningful life

How mindfulness is necessary for rebellion

Why it’s important to make peace with the patriarchy while working to change it

How to take responsibility for the changes you want to see in the world

The challenges of being a pioneer in the cannabis industry

How becoming a mother has allowed Circe to live a richer more spiritual life

TWEETABLES

“I feel comfortable speaking my truth, which comes at a cost.”

“I was always inherently kind of cocky. I overcompensated any insecurities with confidence, just intrinsically thinking that is how I can be great.”

“I really have to stay in a daily mindfulness practice to not be completely mortified or shaking in my boots, literally every day, with what is being asked of me or what I’ve asked of myself.”

“To be successful in today’s times, as a woman in business, I don’t know any other way but to make peace with that reality [of the patriarchy].”

“In the board room or in the c-suite, we just need more women that have a seat at the table to help have these kinds of conversations and make sure that we continue to be progressive.”

"We need to teach our children to be looking for things that are really meaningful and not just about how you look.”

“What is the real tangible work that we’re doing? You can’t just project out your perfect life. You have to be DOING something. Whether that’s making art or working really hard in marketing or sales or any of those areas that are elevating your own experience and not just ‘hey, look at me.”

“I’m a really closer. I know how to land a client and I know how to make it rain.”

“The opportunity that cannabis provides for individualized medicine is really interesting because we’re all totally unique. Certain things work for you and certain things don’t work for you and we need to get more refined in our approach to healing.”

“You have to allow yourself to live a life without boundaries, because the minute you put boundaries on it is the minute that it no longer becomes interesting.”

“I’m basically totally petrified, but that’s why I do it.”

“I’m humbled and brought to my knees everyday by the journey of parenting.”

“I saw that my experience would allow them some relief from some of the more mundane aspects of the business that would allow them to pursue their dreams with reckless abandon. And that is how I parent.”

“I’m definitely a byproduct of the belief that anything is possible if you’re willing to do the work.”

Resources:

Follow Circe on Instagram @CirceSnow

Circe’s Cannabis Company, Hot Nife: Website & Instagram

SISU Magazine - order issue #1 to read Jen’s article “Influence”

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