Welcome to the first Brave New Word of 2025!

Actually, to be honest, we recorded this one before Christmas. You won’t hear us offering salutations or welcoming the new year or any of that malarkey, because we didn’t think about it at the time.

Prepare yourself for a lot of me (Hayden) talking in this one. But it’s in service of one of the best questions we’ve received: how do you charge for naming a brand or product?

I won’t give away the answer here, but suffice it to say: it ain’t easy.

We also answer a question that bubbles up from time to time: can booze improve your copy?

Charlie and Gemima chime in with their answers, and they actually aren’t too far off this time.

We’re still on our much-needed breaks from the rigours of writing, but we will be back to the Brave New Word coalface very soon with some very exciting developments.

Until then, enjoy and keep sending us your questions!

Hayden

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