Episode 15: Make Once-in-a-Lifetime Memories with Tourism Australia
Description
Joining Adam Deflorian at Virtuoso Travel Week is Chris Allison, Vice President of Americas & New Zealand for Tourism Australia. Our conversation showcases the vast offerings of Australia as a destination, and highlights the importance of the travel advisor community in bringing visitors to the country for bucket-list vacations.
Key topics include:
The success of Come and Say G’day and how the next iteration of the global campaign features partnerships with icons like Robert Irwin.
Why every itinerary to Australia should include an element of the indigenous experience for true authenticity.
How each region of the country offers something unique, from wine country to coral reefs.
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Produced by Brenna Darling and Chase Gohl, 2025
United States
