I didn’t make anything new this week. I literally just hit post. Let me show you exactly what I shared using my Summer Content Pack—and how it performed.

Plus two bonus pieces of content that were the true all-stars at the end of this video!

☀️ SUMMER SOCIAL MEDIA PACK

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SHOW NOTES

Shownotes & Transcripts

https://www.hybridministry.xyz/153

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📊 [FREE] HYBRID STRATEGY GUIDE

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👉 STAY CONNECTED WITH NICK

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🛠️TOOLS I USE THAT CAN HELP YOU!

Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

VIDIQ

https://vidiq.com/hybrid

BEST DYM RESOURCES

https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS

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//YOUTUBE STARTER KIT FOR UNDER $100

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🕰️TIMECODES

00:00 I didn't make anything new this week!

00:29 Post #1

01:13 Post #2

02:18 Post #3

03:05 When a post doesn't perform…

04:34 Easy Summer Social Media Strategy

06:06 Post #4

07:16 Bonus Post: 7 Questions

07:55 Bonus Post #2: Drafts

08:37 The Power of Variety

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TRANSCRIPT

00:00:00 :00 - 00:00:02 :10

Nick Clason | Hybrid Ministry

I didn't make anything new this week.

00:00:02 :10 - 00:00:06 :29

Nick Clason | Hybrid Ministry

I downloaded, I posted, or I used the scripts included.

00:00:06 :29 - 00:00:15 :02

Nick Clason | Hybrid Ministry

I'm going to show you exactly what I use out of my summer social Media content pack, as well as let you know how it performed,

00:00:15 :02 - 00:00:17 :08

Nick Clason | Hybrid Ministry

plus two bonus

00:00:17 :08 - 00:00:23 :08

Nick Clason | Hybrid Ministry

pieces of content that are also included in the pack. And I'm gonna let you know how those perform as well.

00:00:23 :08 - 00:00:28 :17

Nick Clason | Hybrid Ministry

They were really the all stars of the week. Welcome, my friends, to the Hybrid Ministry show.

00:00:28 :17 - 00:00:44 :11

Nick Clason | Hybrid Ministry

All right, so first up, we have the what to do if archetype. This is included in the done for you section of the Summer social media pack. And this particular post if you're watching here on screen, which is why you should definitely be subscribe to our YouTube channel.

00:00:44 :11 - 00:01:03 :15

Nick Clason | Hybrid Ministry

So you can see some of this stuff is because, this one says what to do if you're feeling anxious. We had a lot of great engagement on this, including some shares. One of our leaders shared the whole carousel to her Instagram story. Why? Because it's relevant to what people are going through. And so here's what's so cool on Instagram, we had

00:01:03 :15 - 00:01:08 :13

Nick Clason | Hybrid Ministry

483 people view the post, 13 likes, five shares.

00:01:08 :13 - 00:01:09 :08

Nick Clason | Hybrid Ministry

And then over on

00:01:09 :08 - 00:01:13 :12

Nick Clason | Hybrid Ministry

TikTok we had 151 views with 12 likes.

00:01:13 :12 - 00:01:29 :12

Nick Clason | Hybrid Ministry

The second post type that you're going to see is the Devo style clip. Now this one is included in the custom for use section, where I've included scripts and graphics and templates, and depending on what that type of post is. But this particular one, I use one of the scripts that I've included.

00:01:29 :14 - 00:01:52 :13

Nick Clason | Hybrid Ministry

And so I shot this 1 in 1 take. You'll notice I'm going to cut off because I'm just getting ready to play pickup basketball on Tuesday morning of, before staff meeting this week. And so I just still had that outfit on. I grab my phone selfie style video, low pressure sitting in my office, and then I use this script, like I said, included in the social media pack, and I think it landed perfectly.

00:01:52 :13 - 00:01:56 :00

Nick Clason | Hybrid Ministry

But best of all, again, if you're watching here on YouTube, check this thing out.

00:01:56 :00 - 00:02:06 :24

Nick Clason | Hybrid Ministry

I edited this whole thing in the TikTok TikTok video. TikTok was that TikTok video editor at man, and it looks so professional.

00:02:06 :24 - 00:02:10 :21

Nick Clason | Hybrid Ministry

And here's how it performed on Instagram. We got 179 views, ten likes,

00:02:10 :21 - 00:02:18 :17

Nick Clason | Hybrid Ministry

YouTube, 895 views, four likes and then TikTok 535 views and 55 likes.

00:02:18 :17 - 00:02:40 :21

Nick Clason | Hybrid Ministry

Post three is another one of the custom for you. This is the transition hook style video, so this one is a vertical piece of content where I include the start of the video and then here at the very end, it cuts to one of our, students in our ministry that's actually, acting out the rest of it, where he then stands up and he talks to people about God.

00:02:40 :27 - 00:02:52 :07

Nick Clason | Hybrid Ministry

And, sometimes we invite people to church. Sometimes we invite people to events to Sunday morning to Wednesday night, or we just simply talk about the importance of leaning in to God and trusting him. But what I want you to see here is look at this on

00:02:52 :07 - 00:02:55 :01

Nick Clason | Hybrid Ministry

Instagram. 427 views, 16 likes

00:02:55 :01 - 00:02:59 :13

Nick Clason | Hybrid Ministry

YouTube 1686 views 16 likes. Check this one out

00:02:59 :13 - 00:03:03 :13

Nick Clason | Hybrid Ministry

TikTok only 50 views zero likes.

00:03:03 :13 - 00:03:03 :23

Nick Clason | Hybrid Ministry

Now I want to

00:03:03 :23 - 00:03:20 :13

Nick Clason | Hybrid Ministry

stop here and talk for a second. What do you do when you experience a post like this? My guess is, you've done something like this before. You've tried something before, you've tried your hand at social media, and you've gotten a post like this one, right? Here's the thing. Just like basketball, many of you know I'm a huge basketball fan.

00:03:20 :13 - 00:03:41 :26

Nick Clason | Hybrid Ministry

Just like basketball, you have to trust the process. Sometimes you guard your kids to the best of your ability. And here is where we do turn around. Three pointer at the end of the shot clock and it goes in. But all you can do is control what you can control, get in position, practice and use and do the fundamentals and just continue to execute.

00:03:41 :29 - 00:04:00 :29

Nick Clason | Hybrid Ministry

Sometimes it goes well for you and other times not so well. But the fact of the matter is you just got to keep showing up. And that's really the game with social media. And that's what makes it so hard. I think a lot of times for youth pastors is to continue to show up when you experience less than, you know, less than encouraging results.

00:04:00 :29 - 00:04:19 :16

Nick Clason | Hybrid Ministry

Kind of like this one, right? And you'll notice this is a clunker, but it's a clunker on TikTok. And that's why I recommend diversifying the platforms that you use. I have analytics from YouTube. I have analytics from Instagr