DiscoverHybrid MinistryEpisode 165: How to Build a Youth Social Media Team That You Don’t Have to Run
Episode 165: How to Build a Youth Social Media Team That You Don’t Have to Run

Episode 165: How to Build a Youth Social Media Team That You Don’t Have to Run

Update: 2025-09-04
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Description

Struggling to keep up with your youth group’s social media? In this episode, I’ll show you how to build a student-led social media team for your youth ministry—from recruiting Gen Z content creators to assigning creative roles like studio recruiter, sermon recap editors, and “man on the street” interviewers. Plus, I’ll show you how my Fall Social Media Pack (available on Patreon) gives you 3 months of done-for-you content your students can run without you lifting a finger.



//Social Team Checklist

https://www.patreon.com/posts/social-media-138081327?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link



🍂 FALL SOCIAL MEDIA PACK

https://www.patreon.com/posts/fall-seasonal-137477671?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link



SHOW NOTES

Shownotes & Transcripts

https://www.hybridministry.xyz/165



*🦸 HYBRID HEROS GET THE PACK FOR FREE! *

https://www.patreon.com/hybridministry



FALL MASTERCLASS PLAYLIST

https://www.youtube.com/watch?v=8fsa_fgbYCE&list=PLngXlSr64YaLfP12NPWmpBzXoCcEsAyBF



//Fully Built out Studio

https://www.youtube.com/watch?v=yVT1xvh9-5k



//TRY OPUS

https://www.opus.pro/?via=a5d361



//100 BONUS IDEAS & TEMPLATE

https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis



✅ CHURCH COMMS DONE FOR YOU

Hire me to run your church website, social media or communications!

https://www.hybridministry.xyz/articles/comms



📊 [FREE] HYBRID STRATEGY GUIDE

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book



📋 "PICK NICK'S BRAIN" Coaching Call

https://www.hybridministry.xyz/articles/coaching



👉 STAY CONNECTED WITH NICK

YouTube: https://www.youtube.com/@clasonnick

Instagram: https://www.instagram.com/hybridministry/

TikTok: https://www.tiktok.com/@clasonnick

Facebook: https://www.facebook.com/HybridMinistry

Website: https://www.hybridministry.xyz



--------------

🎉 FREE STUFF 🎉

We have all kinds of FREE Things that you can use in your context!

The best way to pay us back is a review or a YouTube Subscribe!

https://www.linktr.ee/clasonnick



--------------

🛠️TOOLS I USE THAT CAN HELP YOU!

Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//VIDIQ

https://vidiq.com/hybrid



//BEST DYM RESOURCES

https://www.hybridministry.xyz/articles/dym



//OPUS.PRO FOR AI SHORTS & REELS

https://www.opus.pro/?via=a5d361



//YOUTUBE STARTER KIT FOR UNDER $100

https://www.hybridministry.xyz/articles/youtubestarterkit



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🕰️TIMECODES

00:00 Student Social Team Framework

01:08 Why Students?

6:30 What we post

08:23 Studio Roles

11:43 On the Street Roles

13:46 The Power of the Social team

14:53 How I do no work

20:05 How you can do no work



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TRANSCRIPT



00:00:00 :00 - 00:00:01 :28

Nick Clason | Hybrid Ministry

You're tired. Apparently, your



00:00:01 :28 - 00:00:02 :10

Nick Clason | Hybrid Ministry

weekly



00:00:02 :10 - 00:00:02 :22

Nick Clason | Hybrid Ministry

message



00:00:02 :22 - 00:00:03 :29

Nick Clason | Hybrid Ministry

isn't writing itself.



00:00:03 :29 - 00:00:04 :13

Nick Clason | Hybrid Ministry

Senior



00:00:04 :13 - 00:00:04 :23

Nick Clason | Hybrid Ministry

pastors,



00:00:04 :23 - 00:00:08 :18

Nick Clason | Hybrid Ministry

who used to be youth pastors, continue to pitch you mid-tier



00:00:08 :18 - 00:00:09 :00

Nick Clason | Hybrid Ministry

ideas, and



00:00:09 :00 - 00:00:09 :12

Nick Clason | Hybrid Ministry

the finance



00:00:09 :12 - 00:00:13 :03

Nick Clason | Hybrid Ministry

team, they just won't get off your back for that missing pizza receipt.



00:00:13 :03 - 00:00:20 :13

Nick Clason | Hybrid Ministry

What in the world would you possibly have time to draft and dream up a fully student led social media team?



00:00:20 :13 - 00:00:26 :05

Nick Clason | Hybrid Ministry

Because of all of that and because of all these commitments, that's why your feed looks like this.



00:00:26 :08 - 00:00:28 :26

Nick Clason | Hybrid Ministry

What if the answer isn't more of you? But what



00:00:28 :26 - 00:00:38 :09

Nick Clason | Hybrid Ministry

if the answer is actually more then, because you, as a youth pastor are surrounded by the world's most capable content creator, they're called



00:00:38 :09 - 00:00:49 :07

Nick Clason | Hybrid Ministry

teenagers. I have, in my context, built, student led, and student completely run social media teams. And in this episode, I'm going to share with you



00:00:49 :07 - 00:00:53 :11

Nick Clason | Hybrid Ministry

how you can do that mistakes and means and all.



00:00:53 :16 - 00:01:14 :12

Nick Clason | Hybrid Ministry

And they're going to post things that are not only going to make your feed come to life, but also they'll never post something that's going to result in getting you fired, probably. Welcome to the Hybrid Ministry show. Well, hey everybody, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Claussen.



00:01:14 :13 - 00:01:39 :20

Nick Clason | Hybrid Ministry

I am a 15 year youth ministry veteran who's been passionate about social media and digital and ushered into that an absolutely expedited pace in Covid and through Covid. And now, since Covid, I have built social media teams and social media, platforms that completely are self-sustainable. Now at this point, and in this episode, I am going to fully outline in detail for you all of that.



00:01:39 :20 - 00:02:04 :17

Nick Clason | Hybrid Ministry

Because here's the thing. In this, episode and on this podcast, I talk a lot about my hybrid ministry strategy. In fact, my entire hybrid strategy is linked down below. You can download it, you can use it, you can take it in that e-book. I recommend posting ten times per week. And I'm going to share with you the ten posts that I post per week in my current student ministry on social media.



00:02:04 :17 - 00:02:31 :02

Nick Clason | Hybrid Ministry

However, if you download my student or my fast seasonal social media pack, which is over on Patreon, the getting started version of that, social media strategy is actually only posting three times per week because I get it. Like youth ministries and youth pastors, they're busy. And so in this episode, what I want to outline for you is how to do that completely through your student volunteers.



00:02:31 :02 - 00:02:51 :28

Nick Clason | Hybrid Ministry

And so we're going to explain, the reason behind why you should pick students as part of your social media team. Also, what are some roles that you can recruit them into as you are creating and building a social media team? We'll talk about some roles for, students. If you're shooting in like a studio, we can talk about roles for students.



00:02:51 :28 - 00:03:14 :29

Nick Clason | Hybrid Ministry

If you are shooting some stuff on the street or like out and about in your space. Also, student ministry editors, which are honestly, in my opinion, the biggest life savers and time savers for me. And then finally, I'm going to give you, the opportunity to go grab a checklist of everything that you're going to need for these, for these roles and to build these teams.



00:03:14 :29 - 00:03:31 :03

Nick Clason | Hybrid Ministry

But first of all, let's take just a quick step back bef

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Episode 165: How to Build a Youth Social Media Team That You Don’t Have to Run

Episode 165: How to Build a Youth Social Media Team That You Don’t Have to Run

Nick Clason