If you’ve been feeling the pressure to do all the things—video, sponsorships, data, growth—this episode is going to help you slow down and strategize smarter.

This week, I’m joined by Trent Anderson, Head of Growth & Strategy at Podchaser, and we’re diving into what’s actually working for podcast growth in 2025 (and what’s just noise).

Here’s what we cover in this episode:

• Should you be on YouTube? Here’s the real answer (based on your goals, not hype)
• What "downloads" actually mean—and better metrics to track
• The exact survey questions to ask your listeners to attract aligned sponsors
• How to build brand partnerships—even if you’re nowhere near 10K downloads
• Why understanding your energy, process, and intention as a creator is essential
• How AI, transcripts, and discoverability are shifting how people find your show

Timestamps:

• 05:32 - Video's Evolving Role in Content Creation
• 08:09 - "Passion-Driven Content Creation"
• 11:55 - Podcast Audience Insights Strategy
• 14:17 - Targeting Listeners for Podcast Growth
• 18:56 - Curated Audience Attracts Sponsors
• 24:02 - Democratizing Podcast Data Access
• 25:46 - Podcast Audience Metrics & Ad Impact
• 30:09 - Podcast Transcripts Boost Advertising Opportunities
• 33:23 - "Podcasting's Untapped Potential Unveiled"
• 35:26 - AI Enhances Podcast Discoverability
• 38:48 - Tim Dillon's Podcast Mastery

This is one of those episodes where you’ll want to grab a notebook, because we talk through actual steps you can take to grow your audience and monetize more intentionally.

If you're a podcaster who wants to turn your show into a true lead generator—and maybe even a revenue stream—without burning out, this one’s for you!

🎧Listen in now!

• Apple Podcasts: https://apple.co/3Ws7NJT
• Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=22cde9f626384dc4
• Website: https://podcastmarketinghub.com/
• Trent's LinkedIn: https://linkedin.com/in/growthtrent

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