Episode 37: Using Facebook Ads, Funnels, and Low-Ticket Offers That Convert with Jennifer Spivak of Ads Girls
Description
In this episode of Podcast Growth Tools, I’m joined by Jennifer Spivak, co-founder of Ads Girls, to break down exactly how podcasters can use Meta and YouTube ads to drive visibility, grow their email lists, and generate real ROI — without wasting money on campaigns that don’t work for podcast-first businesses.
We cover:
- What kind of podcast and funnel setup works best with ads
- How to use Facebook, Instagram, and YouTube ads to grow both your list and your listener base
- What most podcasters get wrong with paid traffic (and how to fix it)
- How much to budget if you’re just testing ads
- The type of creative + targeting that leads to better results
- How paid ads fit into an organic-first podcast growth strategy
Timestamps:
02:15 – Do ads really work for podcasters?
05:30 – Jennifer’s journey into marketing
08:45 – What’s working in ad strategy right now
12:00 – The “trust recession” and how it affects ad performance
15:15 – Why messaging makes or breaks your ads
18:30 – Using podcasts inside your ad funnels
21:45 – Jennifer’s favorite ad formats for visibility + conversions
25:00 – The biggest challenges in audience targeting
31:30 – Jennifer’s best advice for podcasters + entrepreneurs testing ads
If you’re in the middle of a launch, trying to grow your audience, or want to know when (and how) ads make sense in your funnel → this episode will give you the clarity and strategy you need.
🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/jenniferspivak\
🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit
📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe
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