Episode 38: 5 Podcast Metrics You Need To Understand & Track To Grow Your Business
Description
Are you tracking the right podcast metrics? Because download numbers only tell part of the story.
In this episode, I’m breaking down the exact podcast analytics I watch like a hawk—for my own show and for the 7-figure clients I consult with. These are the same metrics that help us:
- Increase podcast visibility on Apple + Spotify
- Grow email lists directly from episodes
- Understand what episodes are converting (and which ones fall flat)
- Make smarter decisions about episode formats, length, and promos
Timestamps:
01:15 - Importance of tracking followers
03:30 - Understanding "plays" metric
05:00 - Value of "engaged listeners"
07:20 - Contextual role of downloads
09:45 - Tracking email list health
12:00 - Advanced metrics and funnels
14:30 - Focus on meaningful metrics
This isn’t about vanity metrics—it’s about actual ROI.
Whether you're podcasting for your business, trying to get more listeners, or finally ready to connect your podcast to your revenue... you'll love this one.
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