Episode 31: Why Your Podcast Isn’t Growing (And What to Do Instead)
Description
Are podcast downloads really the best way to measure success? Not even close.
In this episode of Podcast Growth Tools, I’m breaking down the 5 podcast results that actually move the needle — the ones that help you grow your email list, generate qualified leads, and turn listeners into paying customers.
If you’re tired of refreshing your analytics and wondering why your download numbers aren’t translating into business growth, this episode is going to change how you look at your podcast.
Inside this episode:
- Why podcast downloads are a vanity metric (and what to track instead)
- How to grow your email list directly from your podcast episodes
- Using lead magnets like quizzes and playlists to convert listeners
- Attracting qualified leads (not just more listeners)
- Re-engaging a cold email list with strategic podcast content
- The most important podcast metrics to measure: listener retention, opt-ins, conversions, and more
Timestamps:
- 01:18 - Building Your Email List Through Podcasting
- 06:08 - Attracting Qualified Leads for Your Business
- 08:31 - Mapping the Customer Journey
- 10:24 - Revitalizing Your Email List
- 12:49 - Understanding Meaningful Metrics
Whether you’re an experienced podcaster or just starting to treat your show like a marketing tool, this episode gives you the framework to start tracking what actually works.
Want to go deeper? Grab my $47 Podcast Metrics Training to get my exact framework for measuring growth, conversions, and ROI.
Helpful Links:
- Grab the Podcast Metrics Training: https://stan.store/kyleechandler/p/podcast-metrics-made-easy
- Get my newsletter with weekly podcast growth tips: podcastmarketinghub.com/subscribe
- Ready to grow your podcast and your revenue? Work with me at podcastmarketinghub.com
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