Episode 199: Wild Alaska Sole Association's Pat Shanahan on new market opportunities
Update: 2025-04-16
Description
Pat Shanahan, executive director of the Wild Alaska Sole Association, says the light, mild-flavored fish with a flaky texture is the complete package of what consumers are looking for in a protein option today. "It has that protein that doesn't weigh you down, but it offers really superior sustainability and nutrition characteristics," Shanahan says. "It's a wild-capture fish, but it's very abundant. It's the second largest federally managed fishery in Alaska and averages around 200,000 metric tons per year, which is a very large fishery."She says wild Alaska sole is independently certified sustainable.On the nutrition side, wild Alaska sole is an excellent source of lean protein, offering high levels of omega-3 fatty acids for a low fat fish, Shanahan says. "It's quite unusual to find the levels in mild, low-calorie, low-fat fish, like wild Alaska sole. So we're really excited to share that kind of information, too, for those consumers and buyers that are looking for really healthy options or superior kinds of health benefits."
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