DiscoverThe Breeze With Beverage DigestEpisode 2: Is Sprite Beatable?
Episode 2: Is Sprite Beatable?

Episode 2: Is Sprite Beatable?

Update: 2023-02-25
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Description

PepsiCo is starting from scratch and creating a brand new lemon-lime soda: Starry. After dominating the segment for thirty years, Sprite now has a new competitor. Do we have a legitimate lemon-lime war again? Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss the lemon-lime category's past, present and future.

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Episode 2: Is Sprite Beatable?

Episode 2: Is Sprite Beatable?

Beverage Digest