Dr Eyal chats with Zoe Ebling - VP of Interactive at American Gaming Systems (AGS), an expert when it comes to launching successful games titles across global markets. Together they unpack the psychology behind why players play, what makes a great core game, and how responsible innovation can shape the next generation of online casinos.

About this Episode:

Gamification is all the rage, but many tools that are created by suppliers and operators are there to maximise player’s matrices. For example, Turbo mode, Boost mode, Buy feature, Ante bet, opt-in jackpots and other such tools.

How do these impact the size of a player wallet? Are they good or bad for players and operators? What are the incentives? Why regulators and some operators have such a love-hate relationship with these tools?

Listen in to explore the future of gamification, AI and player engagement in iGaming.

Find more information here: https://igamingbusiness.com/casino-games/igb-podcast-igaming-checkup-gamification-dr-eyal

Watch on YouTube: https://www.youtube.com/watch?v=xGlrm2qL66Y

Chapters

• (00:00:01 ) - Introduction
• (00:01:01 ) - "Players, they Play to Win..."
• (00:04:10 ) - Core Product: The Need for Gamification
• (00:08:37 ) - Marketing: The Case for Gamification
• (00:11:56 ) - Free-to-play vs. Upsell
• (00:17:43 ) - How Digital Companies are Leveraging Incrementals
• (00:21:20 ) - Inflation of Opportunities and Increments
• (00:23:07 ) - On Land Based Gaming: The Future of Gamification
• (00:29:23 ) - Gambling: Future of AI and Gamification