About this Episode:

In our final podcast episode this series, Dr Eyal and marketing specialist Elen Barber, ex-CMO of Kindred and Super Group, discuss the topic with so many entertainment platforms available, how do producers manage the biggest problem of all: consumption. Your audience watch, play and consume what you make, but you need to continually match that with making more of it. For example, in casual games you need to produce more levels, and in Netflix you need to produce more shows. A solution for content producers is to speed up production consistently but how achievable is that?

Traditionally in iGaming when a strong mechanic is discovered, it will stick around for months or even years. The pair look into whether this reality is changing in iGaming. And if so, why? How does this relate to changes in business models and the need to speed things up?

Find more information here: https://igamingbusiness.com/people/igb-podcast-igaming-checkup-with-dr-eyal-consumable-content-rubyplay

Watch on YouTube: https://www.youtube.com/watch?v=Q8Zjr9IRwoE

Chapters

• (00:00:00 ) - Coming Up
• (00:01:07 ) - Introduction
• (00:02:06 ) - Elen Barber on her Career
• (00:04:31 ) - The Role of Marketing in a Business
• (00:08:41 ) - How to Acquire Players in a Saturated Market
• (00:15:58 ) - Operators' Trust
• (00:19:11 ) - Gambling: The Consumable Content
• (00:24:58 ) - The Future of Gaming
• (00:32:44 ) - The Quest for Quality in Media
• (00:33:11 ) - The Impact of AI on Content
• (00:39:22 ) - The Future of AI & Safety