In this week's episode of The Grocery Insider, in association with HRA Global, we speak to Joe Welstead, co-founder and CEO of Motion Nutrition.

For more insights, consultancy, marketing and market research solutions, visit https://hra-global.com/

00:00 - 08:48 minutes: Introduction to Joe Welstead

• An insight into Joe's former life as a professional swimmer for Scotland and forage into sports management following his retirement after the 2014 Commonwealth Games.
• Joe describes his struggle to find performance enhancing supplements that were also beneficial to his long-term health.
• How this gap in the market sparked the inception of Motion Nutrition.

08:49 - 13:31 : Bringing nutritional supplements to the wider market

• Joe discusses how the supplement market has expanded beyond performance enhancements for athletes.
• How organic supplements can benefit the consumer day-to-day.

13:32 - 15:29 : Sleep Hygiene

• How Motion Nutrition can benefit sleep.
• Joe's adversity to supplements being used as a sole tool to enhance sleep and how he encourages a healthy lifestyle as a foundation for supplements to work optimally.

15:30 - 27:14 : The evolution of consumer

• Joe discusses the importance of improving the daily well-being of consumers, relieving stress and aiding a good night's sleep when conceptualising new products.
• How the Motion Nutrition customer has inadvertently evolved into a female-dominated audience through it's accessible branding and marketing.
• Benefits of retail partnerships fo consumer convenience and product exposure.

27:15 - 29:14 : Influencer culture

• Are influencer partnerships still relevant and effective in advertising brands?

29:15 - 33:26 : Joe's Favourites

• Joe shares his favourite well-being brands including Heckles and Bare Biology.

33:27 - 40:39 : Nutrition news and quick thoughts

• Hamish asks Joe his quick thoughts on emerging nutrition trends and products including;
• Continuous glucose monitors
• Ketones and the Keto Diet
• Red-light therapy for better sleep
• SARMs and peptides

40:40 - Future of Motion Nutrition

• Joe discusses new product launches to keep an eye out for including his interest in balancing hormones as mood stabilisers and sustainable all-day energy supplements.

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