Episode 22: Behind the bar: what’s for sale in the pub of the future? Beer, low and no alcohol and hard seltzers with Ben, Dom and Fran
Update: 2021-03-22
Description
In the second episode of Season 3 of The FMCG Insider, in association with HRA Global, we talk to an expert panel within the beer and wine trade about upcoming trends in the industry. We speak to; Dom South, founder of Brand Fitness Ltd and former Marketing Director at Green Kind; Ben Lockwood, the On-Trade Marketing Manager for BrewDog and Fran Bridgewater, a fellow CIM member currently working at the Drinks Network.
We talk about:
Beer and wines in through the off-trade channel
- What has Covid done for the brewing trade?
- Has this caused an uptick in sales through the multiples
- Have there been particular product trends?
Hard Seltzer, Kombucha and Alcoholic Teas
- Will these become popular in the UK?
- Who's buying these?
Retailer attitudes towards trends
- Are the retail buyers aiming to get behind the trends now or later?
- Are online wholesalers more innovative?
Low and No Alcohol
- Will these become popular once the on-trade is open?
- Is there a market for this?
Looking to the future
- What will the on-trade look like in 12 – 36 months time?
- Will contactless change shopper behaviour?
- The importance of the sommelier
If you would like to feature on the podcast or have any questions, get in touch hello@thegroceryinsider.com
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