🎙 Episode 23: Juggling Motherhood and a Thriving Real Estate Business

In this episode, Ashley Walker shares a deeply personal and inspiring look at how she balances her growing family with a successful real estate business, all powered by Instagram. She offers a raw and honest account of her third pregnancy, the joys and challenges of motherhood, and how her business systems allow her to thrive amidst it all.

Here’s what we dive into:

✨ Pregnancy Update & Motherhood Realities: Ashley shares her current pregnancy journey, the realities of morning sickness, and the immense gratitude she feels for having a lead-generating business that supports her through these demanding times. She opens up about the excitement of expecting a baby girl and the anticipation of her sons becoming big brothers.

✨ Real Estate Business Snapshot: Get an inside look at Ashley's current business performance, including sales figures and properties under contract. Discover how her "micro-team" approach and client-first motto are driving success.

✨ Overcoming the "Do It All" Hurdle: Ashley discusses the mental hurdles she's overcome in delegating responsibilities, from hiring a transaction coordinator to onboarding a buyer's agent and husband onto her team. She emphasizes the importance of finding team members with complementary strengths.

✨ The Power of Systems & CRM: Learn how Ashley built her own CRM, "Assist," to streamline lead generation and follow-up, solving the problem of leads falling through the cracks. She shares how this system has been a game-changer for her business and time management.

✨ Emotional Landscape of Business Growth: Ashley candidly discusses the emotional side of growing a business and a human simultaneously. She shares unexpected joys and moments of overwhelm, particularly concerning listing appointments as her due date approaches.

✨ Protecting Energy & Time: Discover Ashley's non-negotiables and boundaries for protecting her time and energy, especially during evenings with her children. She highlights how her Instagram-driven lead source allows for better work-life balance.

✨ Giving Yourself Grace: Ashley emphasizes the importance of self-grace, especially for mompreneurs. She shares her philosophy of "slowing down to speed up" and prioritizing personal goals, like growing her family, even if it means adjusting business production goals.

✨ Building a Sustainable Business: Ashley reflects on the years of hard work it took to build her current business, cautioning against "shiny object syndrome" and encouraging agents to put in the foundational work.