Episode 24: Real Estate in the Social Media Era and How to Adapt with Maegan Christensen
Description
🎙️ Episode 24: From Rookie to Rockstar: How Maegan Closed $8.3M Her First Year From Instagram
In this episode, Ashley sits down with Socially Sold coach Maegan Christensen to unpack her explosive first year in real estate. Maegan went from a brand new agent to closing over $8.3 million- all from Instagram- outperforming her veteran agent husband who’s been in the business for a decade.
They pull back the curtain on how she built a business that attracts dream clients and creates a sustainable work-life balance, proving that you don't need years of experience to dominate your market.
Here’s what we dive into:
✨ The $8.3 Million Rookie Year: Maegan shares her exact journey of starting with zero business, going all-in on the Socially Sold framework, and building a powerhouse brand in just over 12 months.
✨ Dream Clients vs. Transactional Leads: Discover the massive difference between Instagram leads who already know, like, and trust you, versus traditional lead sources like corporate relocation that often lead to burnout.
✨ Authenticity Over Aesthetics: Maegan and Ashley discuss why overly curated, "perfect" content flops, and how showing up as your real self is what truly builds connection and converts followers into clients.
✨ Overcoming Imposter Syndrome: Hear Maegan’s honest account of being terrified to post her first Reel and how she pushed past the fear of judgment to build a confident, lead-generating presence online.
✨ The Power of "Boring" Consistency: Learn why being so dialed into your ideal client that you feel "annoyed" with your own repetitive messaging is the secret to breaking through the noise and attracting the right people.
✨ Quality of Life is the New Metric: They explore how an Instagram-first strategy allows you to close 20 deals with people you love, rather than chasing 30 deals with clients who drain your energy- all while working just 1-2 hours a week.
✨ Why Instagram is Non-Negotiable: Maegan breaks down the untapped potential of social media and why agents who aren't using it are leaving millions on the table.



