Episode 237: The Relationship Building Process - Stages from the Donor's Perspective
Update: 2025-07-08
Description
What if everything we know about building donor relationships is backward? In this episode, we flip the script—looking at fundraising not from the fundraiser's lens, but from the donor's experience. From curiosity to trust to continuity, we explore the eight emotional stages a donor navigates before and after making a gift. When you understand how donors feel at every step, you unlock deeper relationships, better communication—and better results. It’s not about what we want to say; it’s about what they need to hear.
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