You created a course or are hosting an event and now you need a killer sales page!Before we dig deep into how to create sale pages that convert, I want to stop and take a moment to explain what a sales page is. Even though this term has gained in popularity, there’s still a lot of confusion around it. So let’s sum it up!A sales page is a stand-alone page with one goal in mind. Sales! You may have come across one of those channels where they are packed with infomercials. There’s someone on the TV selling you their product for a set amount of time, explaining how their product can solve your problems. That right there (in written form) is what a sales page is and does! But there’s much more than that!Selling online isn’t as easy as people make it seem or claim that it is. You really do need to connect with your audience. It’s not just about hacks and tricks. There’s an art to doing this where you speak directly to them and as they scroll your website, sales pages, emails, or blog, they begin to know, like, and trust you.In my opinion, great copy is your most powerful tool and a necessity for anyone who wants to convert viewers to customers. (I mean, that’s pretty much any business owner, entrepreneur, or speaker, right!?)If you have a course, event, or business, you know having great copy makes a difference. So, put on your headphones and get ready for my next episode that is packed full with great tips on how to create sales pages that convert![8:16 ] The two biggest copy mistakes[10:51 ] Indoctrination. The first part of creating copy that converts.[13:37 ] How to talk to your audience[15:14 ] Where Colleen goes to learn how to talk to a clients audience[17:31 ] A super important part of your copy that you want to include in your course and why.[18:56 ] What is the best type of bonuses to add to your course[21:30 ] Is long-form or short-form copy better for a sales page?[24:30 ] How often should you have a Call to Action (CTA) on your sales page?[26:32 ] Who should hire a copywriter?[28:17 ] What is a typical day for Colleen?