Finding the courage to be you in business sounds like it would be a pretty easy task. The reality is that it’s not as easy as it sounds. We face several things during our business journey that may sway us away from being who we indeed are.

Sometimes it happens during our growing phases. We are stretched outside of our comfort zone into the unknown, and what do we do? We look to those who are successful in our industry and decide to duplicate them.

Another scenario is when friends or family place their expectations on us and who they believe we should be. Sure, we can easily say no, but often we think what we are told as young children of who we are and who we are not. Those words and the desire to be accepted persuade many of us to follow the path they designed for us.

This last example is what my next guest has seen several times during his music career. It’s the pressure your industry puts on you to do, think and behave in a certain way.

All of these scenarios can take us away from who we are. Knowing yourself and standing firm in who you are is vital in life and business. Jere B, also known as The Entremusician, shares his stories of standing firm despite the pressure to be what was expected of him.

He talks to us about why it’s important and how to find out who you are.