Episode 25: Finding Product Market Fit with Timothy Connor
Description
In this episode of the Scaling Japan Podcast, we are joined by a highly requested guest, Timothy Connor. He is the founder and manager of Synnovate, a company that helps foreign corporations enter the Japanese market. With 20 years of experience in the field, Timothy will be sharing how he analyzes product market fit. He covers a wide range of aspects that foreign companies need to consider, from labelling to distribution, when preparing their products/services for the market in Japan.
Links from Guest Appearance
LinkedIn
Synnovate
Link to Additional Resource
Episode 24: Introduction to Japan Market Entry with Maor Shwartz
Show Notes
(1:15 ) Timothy Connor’s self introduction
(4:15 ) What is product market fit
(7:46 ) Changing a company name for branding in Japan
(8:38 ) Importance of physical attributes
(11:19 ) Making product adjustments to better suit Japanese customers
(13:27 ) Double checking ingredients
(16:49 ) How to size a product
(18:17 ) What to consider when pricing and positioning a product
(23:09 ) How to test product market fit
(26:00 ) Examples of companies who successfully found product market fit in Japan
(27:50 ) Aspects of the Japanese market that businesses need to understand
(35:16 ) Appointing a master distributer
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.
United States
