In this episode of The Printerviews podcast ,Colin interviews Mark Baker of CIM Sign & Graphics, who shares his journey in the signage industry, the challenges he faced, and the strategies that led to his company's success. Mark discusses the importance of quality service, the impact of technology and sustainability on the business, and offers valuable advice for other signage companies. He emphasises the significance of building strong relationships with customers and the need for continuous improvement in a competitive market.

Takeaways

• Mark Baker has 25 years of experience in the signage industry.


• CIM focuses on quality design and excellent service.


• Hands-on experience is crucial for learning in the trade.


• Investing in technology has given CIM Display a competitive edge.


• Sustainability is becoming more accessible and important in the industry.


• Building strong customer relationships is key to business success.


• Mark emphasises the importance of teamwork and delegation.


• The signage industry is evolving with emerging trends in digital printing.


• Mark advises against competing solely on price in a saturated market.


• Listening to team feedback has been vital for growth and improvement.