Episode 256: Branding with Jamie Engelhardt
Description
Branding Secrets for Accountants: Authenticity, Trust, and Marketing StrategiesIn this insightful episode of the MediaBooks Podcast, host Kristen Corey sits down with Jamie Engelhardt, a brand strategist specializing in the accounting industry, to unpack the nuances of personal branding, marketing, and building genuine client relationships.Key Topics:- Defining brand strategy beyond logos and colors- How to communicate authentically across different platforms- Avoiding salesy marketing tactics- Building trust in the accounting industry- Navigating social media platforms strategicallyTimestamps:- 00:00 - Introduction- 05:30 - What is branding really about?- 12:45 - Tone and communication strategies- 20:15 - Avoiding salesy marketing- 30:00 - Platform strategies (including TikTok challenges)- 40:20 - Super Bowl ad strategies and marketing insights- 45:50 - Closing thoughts and how to connect with JamieConnect with the Guest, Jamie:- LinkedIn: https://www.linkedin.com/in/jamie-engelhardt-671250115/- Website: https://wildampersand.com/A must-listen for accountants and small business owners looking to develop an authentic, relationship-driven marketing approach!
United States
