Description:In this episode of the MediaBooks Podcast, Kristen Corey sits down with Irene Seelig, CEO and Co-founder of Account Groove, to talk all things pricing strategy, proposals, and client onboarding for accounting firms. Irene shares how pricing psychology can help you land more premium clients, why most firms undercharge, and how to structure your proposals to speak directly to your audience. Whether you're building out your service packages or fine-tuning your consultation process, this episode is packed with tactical advice.

🗝 3 Key Takeaways:

- Using three-tier pricing and price anchoring can dramatically boost your close rate.

- A well-timed proposal call right after discovery prevents ghosting and increases conversions.

- Your proposal tiers should build on each other—not compete—so clients naturally upgrade.

🔗 Resources Mentioned:

- Account Groove: http://www.accountgroove.com/kristencorey

- Connect with Irene Seelig on LinkedIn: https://www.linkedin.com/in/irene-seelig/

- Price Objection Response Guide: https://www.accountgroove.com/objections-guide

- MediaBooks Website: www.mediabooksagency.com

⏱ Timestamps:

00:00 – Intro

02:00 – Irene’s background and transition into pricing

03:00 – Why client onboarding needs automation

04:00 – How Account Groove was born

06:00 – Why accounting firms are shifting to advisory services

07:00 – Listing prices on your website: yes or no?

09:00 – How price anchoring nudges clients toward premium packages

13:00 – Visual pricing placement and design psychology

15:00 – Why accountants are still undercharging

18:00 – Ideal proposal call timing after discovery

21:00 – The #1 mistake firms make with three-tier pricing

24:00 – How to handle price objections without discounting

27:00 – What to track to know if your pricing is working

30:00 – Why pricing should be reviewed like your website

32:00 – Account Groove’s built-in pricing strategy tools

33:00 – Final thoughts and how to connect