Our guest today is Datuk Siobhan Das, who is the CEO of the American Malaysian Chamber of Commerce (AMCHAM Malaysia) based in Malaysia. We’ll start our conversation talking through some recent developments, including the wider implications of the new U.S.-Malaysia agreement on reciprocal trade and the Malaysia ASEAN chairmanship. Stay tuned as we go through a number of other forthcoming developments, including geoeconomic challenges posed by US-China competition and prospects for Southeast Asia’s economic story.

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NEW TRUMP DEALS IN PERSPECTIVE

ASEAN Wonk: So welcome to the podcast Siobhan, and let’s start with the elephant in the room which is the US-Malaysia trade deal. We’ve heard pockets of domestic criticism on sovereignty and so on. My understanding talking to officials is that they went into this with eyes wide open, and they had to weigh these considerations against the fact that this was a U.S. administration that was taking a pretty tough line on these issues. There was also a preference for Malaysia being a first mover relatively speaking, leveraging the ASEAN Summit and the fact that President Trump was going to be in Malaysia. And also getting past this notion that Malaysia was being left behind in some of the big strategic decisions in US policy and being a trusted partner in some of these key sectors. I’m interested to hear your thoughts. And also, more broadly, what does this mean for companies? There’s a lot of talk about challenges, but what does it mean in terms of the opportunities for companies that are looking at this U.S.-Malaysia relationship more broadly?

Datuk Siobhan Das: Thank you very much for having me on and for asking AMCHAM to come and talk on this, Prashanth. Great to see you again as well. You know, this is a really interesting time, and you’re right on all the things that you said there. It was a very interesting negotiation. It’s not your typical FTA. It came to being because of the tariffs that the Trump administration was putting on across the globe. It’s not just Malaysia. It’s right across the globe, and everybody is impacted. And I think everybody was trying to figure out what is it that we needed to do to be able to still engage with the United States. The United States is the world’s largest consumer market. It is one of the trading partners for a number of different countries and an important trading partner.

And Malaysia is no different. Significant trading partner for Malaysia. I think it’s the number two trading partner, and the US is the number one investor in Malaysia. So this was a critical agreement to be able to come to. And there’s a lot of US businesses that have landed in Malaysia over the last fifty years. We represent a host of those, and we’ve seen that grow over the last fifty years. A very significant number of them are in the semiconductor field. So it was very important for Malaysia to understand what that market was to its economy. And I think you’re absolutely right. I think Malaysia did take a very pragmatic and very practical look at what they needed to do to maintain that market. This is not to the exclusion of any other market, but it’s with the significance that the American market has to its actual driver of its own economy. it had to really think about it and say: okay – what is it that we need to do to preserve the drivers of our economy? The goals that we’ve already set through in the NIMP – the New Industrial Master Plan – and how do we achieve those goals? If we don’t make this deal, you know, how does that set back our own growth? How does it set back what we want to achieve as a country in terms of moving up the value chain, in terms of quality jobs for our people? So I think the country needed to look at how does this agreement shape what our future is.

“If we don’t make this deal, you know, how does that set back our own growth? How does it set back what we want to achieve as a country in terms of moving up the value chain, in terms of quality jobs for our people? So I think the country needed to look at how does this agreement shape what our future is.”

But, again, this is not to the exclusion of any other country, because I think Malaysia rightfully so has to diversify its markets. It’s matured enough over the years to be a leader and an innovative leader in the region, and it is going out slowly into different markets. And I think that’s great to see, and we’re all excited that a lot of the investments that are coming into Malaysia are actually using Malaysia as a base to leapfrog or enter different markets that Malaysia provides. I think Malaysia has nine FTAs, and that provides a very attractive base for a lot of U.S. companies to come to Malaysia. So I think the opportunity to get this right was really powering behind what the negotiators were looking for to try and find a deal that could balance what they need to move forward with. So I think the approach by MITI (Ministry of Investment and Trade) was correct to look at that balance.

NEW UPGRADE AND INTRAREGIONAL COMPETITION IN SOUTHEAST ASIA

ASEAN Wonk: One of the other aspects that I think was a little missed amid the focus on the trade aspect was the fact that we also technically had an elevation of the US Malaysia relationship to the level of a comprehensive strategic partnership. That’s the first upgrade that we’ve seen for a Southeast Asian country under the second Trump administration. Skeptics thought the relationship was not doing well in terms of the optics particularly if you look at the start of the Gaza war. So the fact that Malaysia has been able to get to an upgrade is a bit of a missed point. I think you’ve talked about this publicly that the intraregional competition in Southeast Asia for investments has actually been increasing over the past few years, and for Malaysia to get on the map and stay on the map in terms of the United States and the investment landscape, it also needs to do a bit more. Do you think that this upgrade also does help Malaysia position itself a little bit more on the map?

Datuk Siobhan Das: I think there’s a lot that’s happened in the last few months that has raised Malaysia’s profile. I think also there’s been a lot of understatement about the role that Malaysia has played. I think we just haven’t given it the recognition that it actually exists. I think this is where the strength is. There is a there there: I think that the both sides were at pains to really understand what was valuable in the relationship. And I think when they actually studied what was there, they came to the conclusion that, yes, there’s still work to be done, but, fundamentally, there is a level of trust and compliance that can be worked on and upgraded. And I think that’s where the relationship is pointing towards. Malaysia has the potential and is already a trusted partner. It’s got the rules and regulations and it has proven ability to play to global rules, to play to the needs of a monitored environment. It has all the foundations there, and it’s playing within those rules.

So I think it’s really establishing the trust and we’re making it more visible that there is that relationship. Whether it is – and this is not an area that we get into – but the security relationship between the US Malaysia is quite strong, but the commercial relationship and the strength of that commercial relationship with the commercial law that’s in place, the strength of the IP laws. Yes. Like I said, I’m not going to say that it’s perfect, but there’s work to be done. We can improve the transparency. We can improve our traceability. And I think that’s what the relationships and the acts and agreements that have come to place will support. And I think that’s what people are excited about in the sense that: okay, we have now clarity. Businesses now know, okay: we’re at nineteen percent on certain things, but they’re in various sectors that are important to the relationship. Those sectors have been given a different level of tariffs that can keep it competitive for U.S. business. Because a lot of that Malaysian business that does go back to the United States is important to the U.S. value chain. A lot of the businesses that are based here also supply the rest of the world. So, you know, that one is less of a concern. But nonetheless, once you’re complying to the United States