Episode 3 of our Winkl podcast is all about creating your influencer marketing strategy. A major part of any successful influencer campaign is how interesting and engaging the content is. Influencer marketing and content specialist Shuchi Jani talks to Rahul Singh about how she creates content strategies for brands, what type of influencer content works, and how influencers create it. 

Shuchi Jani is Winkl's very own influencer marketing specialist. She has created successful content strategies for a number of brands including Bombay Shaving Company, Derma Essentia, Flipkart, Go Study, and more! 

Topics Covered:

00:04:35 - Authentic influencer content vs ads?

00:08:00 - Give your influencers the creative freedom that they need

00:10:29 - What does a great piece of content look like?

00:19:41 - Where do brands go wrong when working with influencers?

00:27:17 - Having a unique brand voice 

00:34:46 - Why do brands need to create a long-term influencer strategy?

00:38:29 - What type of content should I make to generate reach vs sales vs engagement 

00:42:47 - Generating ROI

00:47:43 - What is "Hero, Hub & Hygiene" content marketing model?

00:49:55 - Creating an influencer marketing strategy for a brand 

00:53:42 - Which type of influencer content should brands focus on?

00:55:30 -Choosing the right platform for your content 

00:59:51 - What will influencer content look like in 2021?

Tune in weekly for interesting insights, tips & interviews with industry experts and marketers! Do follow and subscribe to us for the upcoming episodes. 

Do let us know if you liked listening to our first session. Write to us - rahul@winkl.co