In this episode, Mike and Anthony break down the 9 essential KPIs that tell you exactly where your marketing and sales efforts are winning, and where you're losing profit.

If you're a home service business owner who wants to invest smarter and stop wasting money, this one's a must-watch.

Tune in to learn:

• How to calculate your cost per lead, appointment, sale, and other defining KPIs.
• What a 10% marketing budget actually gets you, and when to spend more
• How we helped one contractor hit 61% YOY growth with under 5% marketing spend.
• Real-world ROAS benchmarks and how to get a 10X return
• Why call centers are the secret weapon (and biggest failure point of some companies)

Pro tip: We'll also show you the steps to reverse-engineer your marketing budget from your revenue goals...

Calculate Your Current Marketing ROI: https://www.greenbaumstiers.com/marketing-tips/marketing-roi-calculator/

Episode Timestamps:
1:15 – Edge of the Week: Is Your Branding Building Trust or Doubt?
4:42 – Why bad branding kills CPL and close rate
8:36 – Eight essential KPIs every contractor should track
10:45 – CPL, CPS, CPA, ROAS explained
15:55 – Real benchmark KPIs in foundation repair
18:30 – $300K/month goal walk-through (with math)
24:40 – What ROAS vs. Marketing % really tells you
34:42 – Why aggregators give you fake ROI
38:22 – Call centers: the biggest hole in your lead bucket
44:00 – The 5% vs. 20% marketing spend scenario
53:12 – What to fix when your KPIs drop
57:20 – Green light, yellow light, red light strategy
1:00:40 – Why Episode 4 (Call Center KPIs) might be even more important

Connect with your hosts!
Mike Stiers: https://www.linkedin.com/in/michaelstiers/
Anthony Brown: https://www.linkedin.com/in/anthony-brown-419009106/ 

Sponsored by: Greenbaum Stiers Strategic Marketing Group
Honest marketing with a results-driven approach.

Subscribe, follow, and rate so we can keep bringing you actionable tips, tools, and tactics for growing your home service business.