In Episode 15, we sit down with Scott Llewellyn, Director of Business Development at Foundation Rescue Supply (FRS), who's on a mission to change the foundation repair space, as well as help contractors improve their in-home close rates.

Scott has spent more than 20 years inside the foundation repair and waterproofing industry, holding roles across sales, production, marketing, and operations. In this conversation, he breaks down why most companies have a massive gap between the number one rep and everyone else, and how a repeatable in home sales presentation becomes a cheat code for closing more of the leads you already have.

We also cover what makes FRS different, including contractor training, operational support, and their consignment program that helps companies keep product on site and improve cash flow!

Episode Takeaways:

• Why the top rep and number two rep usually have a huge performance gap

• What a repeatable in home sales presentation fixes immediately

• How to standardize the message across your team without forcing a rigid script

• Why empathy is a measurable advantage in the home

• The FRS approach to contractor support beyond products

• How consignment works and why it is a major advantage for growing companies

• What Scott is building next with the sales platform and training resources

Timestamps:

04:30 Scott's journey through basement systems and contractor operations
06:52 Lessons from outside in home sales and coming back to waterproofing
09:18 Why Scott joined FRS and the vision behind contractor support
13:43 What contractors ask for most 
25:14 The FRS competitive advantage, training and consignment
27:28 Why the in-home sales platform was created
29:51 Improving the in-home conversation flow and close rate
39:30 Why the sales training gap exists between the top rep and the rest
41:52 How to get the cheat code for improving your close rates
46:38 2026 event plans and upcoming training topics

Connect with Scott at Foundation Rescue Supply: www.foundationrescuesupply.com
Learn more about the in home sales platform/cheat code and training resources. Use the Contact form and mention "sales platform demo" in the notes. 

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Connect With Your Hosts Mike & Anthony
Want to know more about strategy, ask questions on your KPIs, or connect one-on-one? Reach Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/
Reach Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/

Podcast Sponsored by: Greenbaum Stiers Strategic Marketing Group
Helping home service contractors, non-profits, and local companies build stronger brands, maximize lead volume, and create a profitable business. Always data-driven, creative-centered, and strategy-focused.
www.greenbaumstiers.com