In this episode, I receive Lauren Krailo. Lauren's journey has been a testament to innovation from a young age. As an Air Force 'brat', she navigated new schools and built connections everywhere she went, honing her adaptability and relationship-building skills.She launched Krailo Socials, a company focused on innovative marketing strategies, by leading the rebranding of a college bar through social media as their first project.Today, Lauren is a passionate advocate for innovation in the construction space. She empowers businesses to ditch outdated tactics and embrace digital marketing, sharing her knowledge through workshops and talks. Lauren's mission is to ignite the spark of innovation in others and help them achieve their marketing goals.In this episode, we discuss

• Why is social important for businesses
• The 3 channels marketing concept
• How to begin with social media
• How to choose the most appropriate platform(s)
• And more

If you want to continue the discussion with Karen, get in touch on

• Her LinkedIn ⁠profile⁠ or ⁠business page⁠
• Her website: ⁠www.krailosocials.com