Episode #42 with Vanessa Lawrence from Linkby
Description
Welcome to another exciting episode of Performance Marketing Spotlight! In this episode, we're diving deep into the world of performance marketing with Vanessa Lawrence, the Chief Content Officer at Linkby. Listen in as our host, Marshall Nyman, unpacks Vanessa's impressive journey from the magazine world in Australia to leading content initiatives in New York. Discover how Linkby is revolutionizing the ad tech space by connecting brands with premium publishers without upfront costs, and learn about their innovative strategies like reverse pitching. Whether you're curious about niche Christmas ornaments, eager to understand the intricacies of performance marketing, or just want to hear insights from a seasoned industry leader, this episode has something for everyone. Tune in for an engaging conversation packed with valuable insights and future trends in the performance marketing industry.
United States
