Episode #45 with Brook Schaaf, CEO from FMTC
Description
Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Brook Schaaf, founder and CEO of FMTC, to unpack his remarkable journey through the world of affiliate and performance marketing. From his early days at Zappos and the founding of one of the industry’s earliest OPM agencies, to the growth of FMTC as a leader in coupon and deal feeds, Brook shares candid insights on building businesses, navigating industry challenges, and the evolving landscape shaped by AI and data management. You’ll hear Brook’s perspective on why affiliate remains a strong channel, how brands and professionals can thrive in the space, and what the future holds for performance marketing. Plus, catch the latest on FMTC’s exciting product updates and industry events. Whether you’re an industry veteran or new to affiliate marketing, this conversation is packed with valuable advice and thought-provoking commentary.
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