Episode 474 - Protein bars and big ideas
Update: 2025-11-04
Description
Atlas bar founder James Oliver talks about the motivation behind making a high‑protein, low‑sugar bar with real ingredients, grassroots sales at gyms, a 100‑mile running challenge eating only Atlas bars, and the importance of honesty when marketing. We also discuss the current state of metabolic health in America, craving challenges and information.
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Thanks to the sponsors:
Sagebrush Dry (Alaskan-owned business that sells the best dry bags you can buy.)
Alpine Fit (Premium outdoor layering from another Alaskan-owned business.)
Backcountry Hunters and Anglers
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