Episode 483: How to Optimize Your IG Bio Pinned Posts to Grow Your Sales

Update: 2024-07-30

Description

Gather Leads Automatically with your IG bio

Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads.

Unfortunately, most IG bios are unoptimized and perform poorly.

In today’s Thrive By Design episode- I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust.

And the best part is – once you’ve set up your IG bio – it works for you 24/7!

In your IG bio – you have the ability to pin certain posts so that they show up at the top of your feed.

You should have 3 pinned posts.

Your first pinned post will introduce yourself. I tell you what questions you should answer to introduce yourself to your ideal customer most effectively. I also tell you which creative you should pair with this post.

Your second pinned post will provide value and generate leads. I give examples of tips your ideal customers will find valuable and how to turn engagement into leads you can continue following up with until you make a sale.

Your third pinned post will build trust. I share what types of content and creatives are most effective for this purpose.

In this episode, I cover:

[0:00 ] F&TA: Latest News and Upcoming Events

[2:54 ] Your IG Bio – an often wasted space

[5:14 ] The 3 pinned posts your IG Bio needs

[5:55 ] Pinned post #1: Introducing yourself

[10:19 ] Pinned post #2: Providing value and getting leads

[12:22 ] Pinned post #3: Building Trust

Listen here!

xo, Tracy

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