Episode 49: Creating a Business and a Brand from Home with Tori Sprankel

Whether you are a stay-at-home mom or a mom who works outside the home, all moms are working hard! This week Rachael and friend Tori Sprankel, a brand expert and business owner, chat all about building a business while taking care of young children at home. They discuss the challenges and gray areas of being a working mom or a stay-at-home mom, and how the lines are blurred for so many of us in a post-pandemic world.

Here’s what they discuss inside this episode:

• Tori shares her personal journey of transitioning from a corporate job to becoming a stay-at-home mom in Hawaii to eventually starting her own business


• The importance of the people you surround yourself with while building your business


• Role reversal and who’s the breadwinner?! We discuss our stay at home dad husbands!


• The challenges and rewards of being a WFH mom


• Balancing motherhood, finding support, and overcoming mom guilt


• Creating a business (and a life!) that aligns with your values and goals


• & so much more!

Meet Tori Sprankle! She’s an expert at personal brands for go-to girlies + her obsession is turning that pretty little pinterest board of yours into the brand you’ve always dreamed of. She loves working with women who need that boost of brand magic to back up their killer service suite that the world desperately needs. She specializes in lighting-fast turnaround to help her clients show-up efficiently, confidently and consistently where it matters most these days: online. As a mom to two girls, she believes in showing them that corporate America isn't the only place to make a living - and that having the freedom and courage to change lives through your own dreams is worth more than any traditional career path.

Mentioned in this episode:

• Tori’s website: https://www.torisprankel.com/ 


• Tori’s instagram: https://www.instagram.com/torisprankel/ 

Check out Tori’s work in action on Rachael’s Instagram, in her Substack Nap Trapped, and on this very podcast (Tori designed our cover art!) as well as the HSB website.

If you enjoyed this episode, please rate 5⭐️ and write us a review! ⬇️

✨For sleep support and resources, visit heysleepybaby.com and follow @heysleepybaby on Instagram! 😴☁️🤎✨

Rachael is a mom of 3, founder of Hey, Sleepy Baby, and the host of this podcast.