Episode 5: Jayesh Sachdev: 50 shades of an Artist
About Jayesh Sachdev:
He is the Creative Director of Quirk Box Design a contemporary Graphic Design and Branding Agency and his Fashion label has showcased at 7 Seasons at Lakme Fashion Week and Won the Grazia Awards and Vogue India Fashion Fund. Multi-award winner, British Council Young Arts Entrepreneurs India 2008, Tiger Translate India Arts Awards and Crow Bar Asia Advertising Awards, he is a multi TEDx speaker and often lectures at Design Schools. Jayesh graduated with a Degree in Visual Communication at Lasalle College of the Arts, Singapore.
Some of the questions that we cover in our chat with Jayesh include:
● One definition of fine art is “a visual art considered to have been created primarily for aesthetic and intellectual purpose and judged for its beauty and meaningfulness. Then there is also decorative and applied art like pottery and some form of metal work. Performing arts which include theatre and dance. Where does quirk box as a whole fit in? (talking more about art as fashion here)
● Say this is an amalgamation of all of the above, which one is more defining for your work. Can you elaborate a bit with an example for our listeners? Specifically female nudity!
● Why haven’t you looked at male nudity from the creative lens? Maybe there is a story to tell.
● Quirk box is an award-winning and renowned for it's unique and never seen before designs. So I want to know more about the thought process of Jayesh here. I have picked two examples and I want you to elaborate on how you get started with an idea and everything in between. First is say an Enchanted garden fabric suit which was dawned by Mithila or an athleisure Tokyo fabric dawned by Shreya Pilgaonkar. And secondly, your famous Limca record holding canvas which you drew with Fiat 500 tyres.
● When we talk about art, you will agree that there is a disconnect. The common man doesn't resonate with art much. Mostly the uppers sections of the society vouch for it. What do you think is the reason? Is it money or understanding and awareness of fashion and art in itself?
● You got art out of the canvas and on to the fabric. So your work is not confined to an art gallery. People wear them. Do you feel that you have potentially done enough when it comes to the unique union of art and fashion? Is there quirk box 2.0? Your next challenging endeavour?
● I have seen some mind-blowing graphic designs on your Instagram page. I guess they were designed by your wife Priyanka. Where did you meet her? Shed some light on how it all happened.
● With the body of work behind you, big brands must be approaching your design studio to help them create a unique brand value just like yours. That way within a short stint of around 1 year you have worked with Maruti Suzuki, Bajaj, Vans etc. Which one was your most challenging work for the studio as well as the fashion label? Why?
● From wanting to become a poet, a writer, sportsman, to your designs getting rejected at your first job to the long walk which made you change your mind from Fine art to communication design for majors The journey has been full of ups and downs. Which was the most defining moment or moments, the mug and bucket moments as we call it which made you who you are today?
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