Episode 527: Why Therapists Shouldn’t Use Client Testimonials — Ethics, Risks, and Safer Marketing Strategies
Update: 2025-08-01
Description
Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech.
In our latest episode, we’re clearing up misconceptions and sharing best practices about testimonials for your therapy practice.
We discuss:
- Why marketing is becoming more important in our current practice context
- Guidance from marketing professionals who don’t understand the scope of HIPAA
- What the professional ethics codes for therapists specifically say about soliciting testimonials, anonymous or otherwise
- Suggested best practices around testimonials as a therapist
- Example language to use on review sites from Dr. Keely Kolmes
- Ethical alternatives to client testimonials
Listen here: https://personcenteredtech.com/group/podcast/
For more, visit our website.
PCT Resources:
- CE Course: Marketing in Mental Health: The Legal and Ethical Do’s and Don’ts You Need to Know
- Join AMHCA ethics committee member, therapist and HIPAA lawyer , Eric Ström, JD PhD LMHC, as he unpacks what it means to do marketing as a mental health clinician. With so much advice being shared online and between colleagues about how to grow your mental health practice and business, he’s here to set clear boundaries around what is appropriate ethically and legally when trying to bring in new clients.
- Article: Testimonials & Reviews in Mental Health Practice: Ethics, HIPAA, and the Post‑COVID Marketing Landscape
- Testimonials can build trust — or break it. For therapists, using them without careful attention to ethics, HIPAA, and client boundaries can harm your practice and your reputation. This article reveals the rules, the myths, and the safest path forward for ethical, compliant marketing.
- CE Course: Protecting Clinical Boundaries and Your Practice on Social Media, an Ethical Approach
- Highly lauded social media ethics expert, Dr. Keely Kolmes, teaches about maintaining ethical professional boundaries in the highly porous world of social media.
- Group Practice Care Premium
- weekly (live & recorded) direct support & consultation service, Group Practice Office Hours -- including monthly session with therapist attorney Eric Ström, JD PhD LMHC
- + assignable staff HIPAA Security Awareness: Bring Your Own Device training + access to Device Security Center with step-by-step device-specific tutorials & registration forms for securing and documenting all personally owned & practice-provided devices (for *all* team members at no per-person cost)
- + assignable staff HIPAA Security Awareness: Remote Workspaces training for all team members + access to Remote Workspace Center with step-by-step tutorials & registration forms for securing and documenting Remote Workspaces (for *all* team members at no per-person cost) + more
- HIPAA Risk Analysis & Risk Mitigation Planning service for mental health group practices -- care for your practice using our supportive, shame-free risk analysis and mitigation planning service. You’ll have your Risk Analysis done within 2 hours, performed by a PCT consultant, using a tool built specifically for mental health group practice, and a mitigation checklist to help you reduce your risks.
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