In this episode of Confessions From the Home Office, I answer five of the most common social media strategy questions I hear from clients, colleagues, and fellow business owners. If you’ve ever felt stuck trying to keep up with shifting algorithms, struggling to balance AI tools with authentic content, or wondering if you’re spreading yourself too thin across platforms, you’re not alone!

I share what really matters when creating content that gets seen without paying for ads every time, why AI should be treated more like a helpful intern than a replacement for your voice, and how choosing focus over frenzy can help you avoid burnout while building traction. We also look at the real way to measure ROI on social media (spoiler: likes don’t pay the bills), and I give simple strategies for repurposing content across TikTok, Instagram, and LinkedIn without feeling like you’re just copy-pasting.

Along the way, I include real client stories, such as how one company boosted engagement by ditching “buy now” posts in favor of behind-the-scenes moments, and practical tips you can apply right away to your own social media.

If you’ve been second-guessing your strategy or spinning your wheels trying to keep up with every trend, this conversation will help you step back, simplify, and start creating content that actually works.

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