Episode 54 — The “Modern” Trap: Why It's a Lazy Differentiator
Update: 2025-06-27
Description
Too many SaaS companies are leaning on “modern” as their go-to positioning—modern data stack, modern payroll, modern analytics. In this episode, we break down why “modern” isn’t a meaningful differentiator, how it fails to connect with what customers actually care about, and what to use instead to build a defensible, outcome-driven brand narrative.
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