Today, Fiona chats to Lucy Lumen - photographer, YouTuber, content creator, and creative business mentor who has built a thriving online business alongside her husband.

In this episode, you'll learn:
• How Lucy went from working in hospitality for 10+ years to accidentally building a photography and videography business
• Why she decided to pivot away from client work and go all-in on YouTube content creation
• Her process for creating 8 YouTube videos per month across two channels while managing Substack and social media
• How sponsorships (not ad revenue) make YouTube financially sustainable as a full-time career
• The reality of working with your spouse and managing business partnerships
• Why developing a distinct personal style is more important than technical perfection in the age of AI

Lucy shares honest insights about the realities of content creation, building a creative business, and how to turn your passion into sustainable income while maintaining work-life balance.

A massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount 

Connect with My Daily Business:

• Instagram: @mydailybusiness_
• TikTok: @mydailybusiness
• Email: hello@mydailybusiness.com
• Website: mydailybusiness.com

Connect with Lucy Lumen

• Instagram: @lucy_lumen
• Subtack: Love Lucy
• YouTube: The Lucy Lumen Show
• YouTube: Lucy Lumen
• Website: lucylumen.com 

Resources mentioned:

• Join our AI Chat Group for small business owners
• Group Coaching
• My Daily Business courses - mydailybusiness.com/courses

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.