Episode #60 - Thinking Outside the Box for External Marketing with Laurie Morrissey
Description
Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.
In today's discussion:
- Building brand recognition within your local community
- Connecting with other businesses for collaboration
- Finding like-minded businesses that align with your goals
- Hosting small, impactful events
- Organizing give-back events to engage your community
- Defining the goal of each event for maximum success
- Customizing events to fit your brand and audience
- Starting small: One event a month to build momentum
- Social media strategies that are working today
- Using AI to streamline marketing and operations
Links & Resources:
LM Connect
MINT Online E-courses
Events E-course
Virtual Training
Marketing E-course
Ads from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers
United States
