Summary

In this episode of Grit, Grace & Growth, host Laura Navaquin speaks with Melissa Lohrer, an agency growth consultant, about the significance of strategic partnerships in business. They discuss Melissa's journey from working in-house at agencies to starting her own consulting business, Waverly Avenue Consulting, aimed at helping agency owners, particularly women, achieve sustainable growth. The conversation covers the importance of building meaningful partnerships, the dynamics of collaboration, and practical steps for new entrepreneurs to foster relationships that support long-term success.

Takeaways

• Creating strategic partnerships is essential for business growth.


• Finding passion in your work can lead to greater fulfillment.


• Entrepreneurship doesn't always require a solid plan; just start.


• Partnerships should be viewed as mutual relationships, not transactions.


• Investing in relationships can lead to valuable referrals.


• Depth in partnerships is more important than quantity.


• Not all partnerships need to be formal or referral-based.


• Building a business should be intentional and proactive.


• New entrepreneurs should reach out and connect with others in their field.


• Being open and curious can lead to unexpected opportunities.

Sound Bites

"Creating strategic partnerships fuels business growth."

"I wanted to find something that really lit me up."

"Just get started, just get out there and do it."

Chapters

00:00 The Journey to Entrepreneurship

09:12 The Power of Partnerships

27:21 Waverly Avenue: Empowering Women in Business

33:04 Practical Steps for New Entrepreneurs

37:18 Podcast End Audio Only.mp3

Connect with Melissa Lohrer

• Website: www.waverlyave.com


• Instagram: @waverlyave.consulting


• Melissa Lohrer on LinkedIn

Connect with Laura Navaquin

• Website: LauraNavaquin.com


• Instagram: @LauraNavaquin


• LinkedIn: Laura Navaquin


• Podcast: Grit, Grace, and Growth on Apple Podcasts, Spotify, Pandora and Youtube


• Learn More about Laura Navaquin Here