In this episode of Grit, Grace, and Growth, host Laura Navaquin is joined by Mayra, a launch and sales conversion copywriter and marketing strategist who helps ethical business owners connect with socially conscious audiences. Together, they dive into the art of crafting powerful and effective call-to-action (CTA) copy that drives results.

Mayra explains why generic phrases like “Click here” or “Learn more” just don’t cut it anymore. Instead, businesses need to create action-oriented CTAs that directly speak to their audience's desires—whether it’s guiding them toward a transformation or offering something of real value. Discover practical tips on how to improve your CTA strategy to increase conversion rates, how to avoid common CTA mistakes, and the importance of using authentic marketing to resonate with today’s diverse and socially conscious marketplace.

Mayra also shares how understanding your audience's motivations is key to creating high-converting CTAs, as well as insights on optimizing CTAs for different platforms like websites, emails, and social media. If you’re an entrepreneur looking to boost your marketing efforts and drive more sales, this episode is packed with actionable advice to help you improve your CTAs and increase conversions.

Connect with Mayra:

Website | Instagram | Linkedin

Connect with Laura:

• Website: LauraNavaquin.com


• Instagram: @LauraNavaquin


• LinkedIn: Laura Navaquin


• Podcast: Grit, Grace, and Growth on Apple Podcasts, Spotify, Pandora and Youtube


• Learn More about Laura Navaquin Here