Summary

In this episode of Grit Grace and Growth, host Laura Navaquin speaks with Lauren Bercuson, a trademark and intellectual property attorney, about her journey through career pivots and the importance of trademark law for entrepreneurs. Lauren shares her personal story of navigating significant life changes, including her son's health challenges, and how these experiences shaped her career path. The conversation delves into the challenges of transitioning careers, the importance of networking, and the unique approach Lauren takes with her clients at Storylock Legal. She emphasizes the necessity of trademarking for business owners and provides valuable insights on how to protect one's brand effectively. The episode concludes with advice for those considering a career change, encouraging listeners to trust their instincts and embrace new opportunities.

Takeaways

Career pivots can be challenging but rewarding.

Networking is crucial for business growth.

Trademarking is essential for protecting your brand.

Trust your instincts when making career decisions.

Imposter syndrome is common during transitions.

Building a business requires a solid legal foundation.

Community support can significantly impact success.

Every trademark tells a story that reflects the brand.

It's important to clear your business name legally.

You can register trademarks in stages to manage costs.

Sound Bites

"I can't practice law right now."

"I had major imposter syndrome."

"Trust yourself."

Chapters

00:00 Introduction to the Holiday Season and Goals

01:46 Journey of a Trademark Attorney

06:35 Overcoming Challenges in Career Transitions

11:17 The Importance of Branding and Trademarks

19:57 Navigating Trademark Registration

31:31 Trusting Your Gut in Career Changes

33:53 Podcast End Audio Only.mp3

Connect with  Lauren Bercuson

• Storylock Legal Website

• Lauren Bercuson Linkedin
• Storylock Legal Instagram

Connect with Laura Navaquin

• Website: LauraNavaquin.com
• Instagram: @LauraNavaquin
• LinkedIn: Laura Navaquin
• Podcast: Grit, Grace, and Growth on Apple Podcasts, Spotify, Pandora and Youtube
• Learn More about Laura Navaquin Here