In this episode of Grit Grace and Growth, Laura Navaquin interviews social media strategist Lauren Najar, who shares her journey from a finance career to becoming a successful entrepreneur in the social media space. Lauren discusses the importance of building authentic relationships online, the services her agency offers, and how to stay creative in content creation. She emphasizes the significance of engagement over mere posting and provides actionable tips for creating momentum on social media. The conversation concludes with insights on measuring success beyond follower counts and resources for listeners to connect with Lauren.

Takeaways

• Lauren transitioned from finance to social media to find fulfillment.
• Building relationships is key to success in social media.
• Engagement is more important than just posting content.
• You can achieve significant sales without a large following.
• Content should align with your goals and intentions.
• Utilizing different content types can enhance visibility.
• Trends should be used thoughtfully and strategically.
• Networking online is similar to in-person networking.
• Regularly audit your audience to build relationships.
• Success can be measured through engagement and conversions.

Chapters

00:00 Introduction to Social Media Strategy

03:38 The Journey from Finance to Social Media

06:16 Building a Business: Services Offered

10:05 Staying Creative in Social Media

12:27 Creating Momentum on Social Media

20:08 The Importance of Relationship Building

24:36 Measuring Success Beyond Follower Count

Connect with Lauren Najar:

• Website:https://laurennajar.com/
• Instagram:⁠https://www.instagram.com/laurennajar/
• Linkedin:https://www.linkedin.com/in/lauren-najar-62172920/

Connect with Laura Navaquin:

• Website:LauraNavaquin.com
• Instagram:@LauraNavaquin
• LinkedIn:Laura Navaquin
• Podcast:Grit, Grace, and Growth onApple Podcasts,Spotify,Pandora andYoutube

Learn More about Laura NavaquinHere